Job Description

Unique Group of Institutions, a leading organization in the education sector, is looking for a creative and results-driven Social Media & Digital Marketing Executive to enhance our digital presence and engage with students, parents, and the wider education community.

Position: Social Media & Digital Marketing Executive
Experience: 1–3 Years
Education: BBA/MBA in Marketing or a related field

Key Responsibilities

• Manage Facebook, Instagram, LinkedIn & other social media platforms
• Create engaging content for educational campaigns, events, admissions & campus activities
• Plan and execute digital marketing and social media campaigns
• Monitor audience engagement, reach and campaign performance
• Apply basic SEO strategies to improve online visibility
• Stay updated with social media trends and digital marketing practices
• Develop creative strategies aligned with the institution's brand

Required Skills & Tools

Canva / Adobe Creative Suite – Content & creative design
Meta Business Suite / Ads Manager – Social media management & campaigns
Google Analytics – Website & campaign analytics
Google Search Console – SEO monitoring
SEO Tools – Keyword research & optimization
Social Media Analytics – Performance tracking & audience insights
Content Creation Tools – Reels, posts, stories & promotional content

We’re Looking For

Creative & innovative mindset
Strong analytical and strategic thinking
Good understanding of social media platforms
Ability to plan and execute campaigns
Excellent communication skills
Passion for digital marketing and the education sector